Case Studies
Real backend systems, delivered under pressure — from bloated CRMs to broken workflows and backend chaos.
These aren’t templates. They’re rebuilt infrastructures that actually scale.
🛠 Real Systems Delivered
📉 CRM Cleanup & Migration
Built for internal ops at a national commercial company
Audited 10,000+ stale records, redesigned CRM logic, and migrated to a leaner system.
- 80% reduction in CRM cost
- Active/inactive segmentation logic
- Mapped CRM flow to client delivery stages
📨 Follow-Up Automation
Built for AMs at a national commercial company
Designed a zero-subscription client check-in system using Google Sheets, Gmail, and Apps Script.
- 100% proactive check-ins across all clients
- No software spend — fully built on Google Stack
- Frequencies auto-managed based on revenue
🧠 Delivery Audit for a Scaling Service Business
Mapped for a team scaling two divisions across training and financial ops
Audited backend ops across two business units, identified delivery friction, and scoped a focused rebuild plan.
- Diagnosed handoffs, tool bloat, and onboarding gaps
- Mapped workflows across Zoho, Eventbrite, Boost.space
- Delivered audit Loom, system map & prioritized action plan
Want similar clarity? Let’s map the mess and fix what’s breaking underneath.